HERO

this campaign towards individuals who have been repeatedly turned down for mortgage loans and may feel discouraged and frustrated. We wanted to tackle this issue with a relatable yet eye-catching approach to help change the narrative around obtaining a mortgage. Through the launch of Hero Lending in British Columbia, we aimed to create a more positive and empowering experience for potential borrowers who may have felt like 'mortgage' was a dirty word. Our goal was to communicate that Hero Lending is here to help people overcome these obstacles and achieve their dream of homeownership.

OOH