Canada Post

Secrets of DM post-event (DM + AR)

To follow up a Webinar focused on the creativity and power a piece of Direct Mail can have, we created an interactive piece that sets the stage for businesses to add DM into their marketing mix. With an extra layer of Augmented-Reality (a case-study video that plays right onto the screen) this piece helped to prove that Direct Mail isn't as outdated as many marketers have thought.